How is a corporate vision BEST described?

A corporate vision is best described as a realistic and attractive future because it encapsulates the aspirations and long-term goals of an organization in a way that inspires and guides its stakeholders. This vision focuses on what the organization hopes to achieve in the future and creates a compelling picture of success that motivates employees and aligns their efforts.

By establishing a clear vision, leaders can articulate where the organization is headed and what it can become, fostering a sense of purpose and commitment across the team. A vision that is both realistic and attractive ensures that it is achievable while still pushing the organization toward growth and innovation, making it an effective tool for strategic planning and decision-making. This characteristic distinguishes it from other descriptions, which may focus more on the operational or tactical aspects rather than the inspirational aspect of the vision itself.